The #1 Marine Dealership Management System

“After much research in 2015, we decided to go with Winboats for our growing marine dealership. Going with Winboats has been one of my best business decisions. Their sales and service modules are perfect for the consumer, the staff at our dealership and for our management team. We are able to quickly quote and sell boats, write up service work orders and sell parts and accessories over the counter. Their system allows us to push our daily transactions over to our Quickbooks accounting software.

No DMS is easy to implement and get started. There will be challenges. However, if you work with the team at WinBoats, you and your staff will be glad you went with this DMS.

If you have any questions about this company, please don’t hesitate to call me at (916) 638-3382.”

“I have been in the Marine industry for many years and have worked with multiple Dealer Management Systems (or “DMS”) ranging from custom built systems to package/cookie-cutter systems large and small. When we founded Black Label Marine Group LLC, we took our time and researched all the available DMS out there. During the intensive search we came across Winboats among many others. We reached out to the company and was immediately contacted back by Bryan P. He worked around our hectic schedules to provide us answers to any and all questions we had (anyone starting a new business understands how crazy those first few months are). We did several demos, conference calls and many emails back and forth. We narrowed our search down to three top candidates which Winboats was in that mix. We then had one final owners meeting and decided to move forward with Winboats as our DMS for many reasons including, but not limited to: User Friendly/Ease of use, integration with Quickbooks, Inventory Management, a robust CRM (including ability to email quotes directly from the system), awesome service tracking/invoicing, vendor part integration, custom bar code integration, ROI and probably most importantly easy contact with the company if any questions come up (even late or on weekends). After we signed the contract, we were not handed off to a Jr member of the team, Bryan himself worked directly with us, going above and beyond to make sure we are set up correctly and we had through training. Mark on the programming side set us up with a remote server (since we have multiple locations), set up our users, and customized it to fit our needs. Robyn on the accounting side set up our Quickbooks and made sure the integration between the two systems was seamless. Nicole set up all our boat lines with custom templates that make ordering, specing out customer quotes, reordering boats, reviewing options etc is as easy as possible. Since then, it is been a wonderful relationship. Training new staff, making custom edits when needed, and doing anything and everything we need to have a successful dealership. The entire team at Winboats have become part of our Black Label family and we look forward to many years of this wonderful relationship continuing. They all really do care about you and your business success. I would highly recommend that anyone looking for a new DMS do their research, and do not get stuck in a long-term contract with a DMS that won’t be a partner with or extension of your own business. Winboats is the way to go for anyone in the Marine industry that wants to take control of your business and be successful”

“Winboats is easy to use & a very powerful sales tool I really like how I can change a prospect quote within a few clicks of the mouse and all the pricing is set. The old way of pulling out a calculator, looking up the pricing and writing it on a quote sheet only leads to more questioning and negotiations from the prospect. By presenting a professional quote to my prospect there is less negotiation- it’s amazing!!!! You have to try it. No kidding guys – since using Winboats my average commission has increased over 30%.”

“I have heard our dealers talk about how great Winboats is for the last couple years. Recently I had a chance to experience the software first-hand. I had to say that I was impressed. It does everything from professional quotes, to part sales to accounting and more.”

Atlantic Marine has been using Winboats as a Dealer Management System for the past 10 years and we find the program very easy to use. We have tried other systems and found them very difficult, time consuming to access information and said information not being very accurate. However, with Winboats we can provide quotes for sales and service quickly and accurately. They are designed in a way that makes it easy for the client to understand. We are very excited that they continue to keep pace with changes and preserve great records of our sales quotes and service tickets. All this, combined with their new app for our techs to connect directly, add pictures, notes and parts to specific jobs on a work order is the most efficient tool in our service department. Never mind their customer support is always there right away to answer any questions we may have. We highly recommend anyone to give this system a try before you lock yourself into a long-term contract with anybody else.

When we started Black Label Marine Group LLC in early 2019, we strived to be the best and to partner ourselves with the best. We knew one of the first things we had to do was pick an awesome DMS system. Some of our criteria was that it must be user-friendly, made specifically for the marine industry, easy to build deals and quote customers, great search and reporting capabilities, be able to operate over multiple locations, have a robust CRM, integrates into QuickBooks, had to completely handle the Service department from parts ordering/receiving/tracking to creating workorders, vendor part integration/upload capability and various other capabilities. So, we did our due diligence, researched the major DMS systems in our industry, ran demos on various systems and in the end, we found that Winboats checks all the boxes and more. At this point we knew Winboats was the tool to help our dealership be successful and grow into a powerhouse.

Bryan and his team worked with us and around our crazy schedules, to get the right agreement in place, get us installed and setup quickly and conducted extensive training for our staff. Which the training didn’t end at that point…just today we scheduled with Bryan for a new team member to get trained in the Service module.

Once we were up and running, the Winboats team stayed right there with us, they quickly became a part of the TeamBLMG Family. Working with everyone on the team is great and they are very open to ideas to tweak the system, requests for new customized reports, and suggestions for future components that will benefit the dealer network. The sales portion of the system is awesome, you build (or they can build) “templates” for your different models of the boat lines you carry, then you use those templates to “build” and order your boats, it lists all the standard and optional features with easy mouse clicks you have a custom boat built and ready to quote. Has easy deal negotiator tools when you are with that customer, beating you up on price, and has an amort calculator to tell them what the approx. down payment is.

I, along with the rest of my team, are very happy that we partnered with Winboats (you feel like it is a partnership, you’re not just another customer). We are very excited about the new features they are working on and look forward to being partners for years to come.

I highly recommend Bryan Potzner and the whole team at Winboats to be your partners too.

TNT Watersports started in 2005 with two brothers, Andrew and Luke Trantum, selling Malibu boats. At that time we were a 25 boat dealer and had a good 2 years before the market crash in 2008. We survived 2008 and slowly came back starting in 2009 picking up Axis and Nautique boats. Growth was slow and steady and maintained a 40-50 boat market. As we grew we realized the DMS software was nowhere close to meeting our needs. At that time there was not really a DMS program designed for boat dealerships. We knew Bryan Potzner from the Malibu dealer network because he owned a Malibu dealership in Atlanta. He approached us in 2013 and explained that he had developed a DMS system specifically for boat dealerships. After several conversations and demo’s we decided to give it a shot. Of course, with any new programs, there were some bugs to work out and we worked hand in hand with Bryan to improve the system to meet our needs. Once everything was in place it made ordering, receiving, and selling everything much easier. Winboats was able to acquire all the pricing for the lines that we carried, including all the pro shop merchandise. All the pricing was uploaded each year and we were able to receive, sell, and deliver all our products much more easily. Since then Winboats has developed in to an amazing DMS and POS. It seems like every year it gets better and adapts to the changing environment. The technical support is amazing as well. If we have any issue at all we send an email and receive a call within 5 minutes addressing the issue. We are now a 200 boat a year dealership and Winboats has been with us every step of the way. We could not have done it without them.

We have been using Winboats since 2015, coming from hand written contracts and an antiquated parts database, we researched for over a year to make sure we made the best choice for our dealership. Winboats has a user-friendly, easy to learn format for both sales and service departments with customizable options to fit our needs. Now with two locations, the ease of transferring inventory while keeping the bookkeeping separate if extremely helpful. With the cloud version, it makes it that much easier to access the database at home and boat shows. Our sales manager, Travis has been in this business for over 30 years and was reluctant to learn a new program (you know what they say about old dogs), but now almost 10 years later he admits he cannot function without Winboats.

Wake&Water is a lifestyle focused dealership located on the banks of Lake Norman,  North Carolina .  We have a team pinpoint focused on delivering a high-end experience for our watersports-based community offering world class towboats from Centurion and Supreme boats well as Monterey cruisers . Our primary directive is to provide our customers with an easy, seamless, no pressure purchase experience and deliver the highest level of customer service after sale that exceeds the expectations of the typical marine service department encounter. 

 The core of our team is true enthusiasts that have a passion for watersports first and foremost , and we have to have the most efficient systems within our dealership as possible to achieve these desired metrics that allow us to thrive. We are a relationship-based company that seeks to focus on our team and our customers’ needs . Anyone in the marine business understands this is a relationship based focused business and having Winboats here to support our team has been instrumental in our success. The relationship they provide us with as partners is unmatched . 

Having used several other dealer management systems over the last 3 decades , there is not another provider that provides the personal with the level of support and ease of use that Winboats offers for us. Inevitably with any DMS there will come a time when you need support with any provider . No remote support centers here….or hours waiting for a callback or email responses . Quick , easy , and competent is how we would describe every need for support and system modifications we have requested .

We appreciate the simplicity the platform offers and how quickly we can bring new team members up to competence within Winboats. Having used the competitors’ products I can assure through our experiences that is not always achieved with any amount of SPEED with the competitors. The presentation and interface are clean, simple, crisp, and a solid representation for our brand . 

Winboats for the WIN , for us here at Wake&Water .  RIDE the WAKE and EMBRACE the WATER 

“Winboats has made a massive difference in our productivity and organization. Sales leads help to find a prospective buyer fast, parts simplify inventory and ordering, as well as many other functions that make life easier. Winboats has been a crucial part of our success!”

Doss Marine has been in business for over 20 years but deciding to take on Winboats in 2019 was one of the single best decision our business has ever made. We went from paper files to easy access of work orders, customer info, accurate sales information and the list goes on. It has allowed to grow every year since and still be able to easily keep up with our day-to-day business. Bryan and his team have a great product with even better customer service and training, our only regret is not doing it sooner.